About Me

I’m a senior marketer, strategist and consultant specialising in organisations with complex stakeholder environments.

I’ve worked across FMCG, tobacco, investments, sustainability, heritage and public-interest sectors, supporting organisations that sit between commerce, policy, culture and community.

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My experience includes:

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• Senior in-house marketing leadership 

• 10+ years in  government-backed and regulated organisations

• Brand and strategy consultancy for SMEs and scale-ups

• Leadership within charities, trusts and community-led institutions

 

I’m particularly interested in work where trust matters, claims need to be defensible, and audiences don’t all want the same thing

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Rooted is intentionally small, senior-led and hands-on. When you work with me, you get direct access to experience, judgement and delivery -  not layers of account management or hands off consultancy

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